Stephen Donnelly

President, Stephen Donnelly & Associates

Stephen Donnelly is the founder of Stephen Donnelly and Associates, a full-service and MWBE-certified marketing and PR firm headquartered in Binghamton, N.Y. For 20 years, Donnelly has worked with thousands of clients across industries in the U.S. and internationally, including businesses ranging from casinos and battery manufacturers to recycling facilities in Upstate New York. Donnelly is also a Town of Vestal Councilman and the owner of Atlas James Construction & Fabrication. These experiences have deepened his understanding of the local business climate and the opportunities in New York State and beyond. Donnelly holds a bachelor’s degree in psychology and marketing from Messiah College. His marketing firm was named to Central New York Business Journal’s Largest Advertising, Marketing, and PR Firms list in 2021.

All Sessions by Stephen Donnelly

Day 6 – April 20 April 20, 2023

2:00 pm - 3:15 pm

Marketing The Unmarketable

Karl F. Dean Ballroom: Level 4

Track: Business Management 🛈Topics may include day-to-day activities and processes of the facility; business planning and finance; competitive and diversification strategies; growth, profits and productivity; legal issues; human resources and talent/workforce development; marketing and sales; leadership development; commodities hedging; securing and extending credit; buying and selling recyclable materials; insurance and customer service; Logistics, and transportation.

The metals and mining industries are some of the oldest industries that helped to shape global manufacturing and commerce. However, the ever-changing marketing landscape as well as emerging technologies are often moving faster than the industry itself can consume, digest, and implement modern marketing and communication strategies. In this session, dive into traditional and digital means of marketing and communication and learn how companies can build sustainable brands that will not only stand the test of time, but also give them a competitive advantage among their peers.