John Sacco

President and Co-owner, Sierra International Machinery

John Sacco is President and Co-Owner of Sierra International Machinery, an industry leader in the sale and support of processing equipment for the recycled materials and waste industries. He is also Vice President and Co-Owner of Sierra Recycling & Demolition, a Sacco family-owned recycling and demolition facility located in Bakersfield, California since 1959. Sacco is executive producer and host of the Repurposed documentary series which tells the story of industrial recycling and manufacturing. He also hosts the hit podcast Pile of Scrap, where he interviews industry leaders and goes behind the scenes of the recycling industry.

All Sessions by John Sacco

Day 6 – April 20 April 20, 2023

2:00 pm - 3:15 pm

Marketing The Unmarketable

Track: Business Management 🛈Topics may include day-to-day activities and processes of the facility; business planning and finance; competitive and diversification strategies; growth, profits and productivity; legal issues; human resources and talent/workforce development; marketing and sales; leadership development; commodities hedging; securing and extending credit; buying and selling recyclable materials; insurance and customer service; Logistics, and transportation.

The metals and mining industries are some of the oldest industries that helped to shape global manufacturing and commerce. However, the ever-changing marketing landscape as well as emerging technologies are often moving faster than the industry itself can consume, digest, and implement modern marketing and communication strategies. In this session, dive into traditional and digital means of marketing and communication and learn how companies can build sustainable brands that will not only stand the test of time, but also give them a competitive advantage among their peers.