Andrew Golding

Partner and Chief Strategy Officer, Kripke Enterprises, Inc.

Andy Golding is Partner and Chief Strategy Officer of Kripke Enterprises, Inc. and the Vice Chairman of ISRI.With an extensive background in marketing and a passion for events, Andy has been leading Kripke's marketing efforts for the past 18 years. He has been able to cost-effectively use various media channels including email & texting, print, radio, social media, and event sponsorship to establish Kripke's brand and communicate the company's culture and core values.

All Sessions by Andrew Golding

Day 6 – April 20 April 20, 2023

2:00 pm - 3:15 pm

Marketing The Unmarketable

Track: Business Management 🛈Topics may include day-to-day activities and processes of the facility; business planning and finance; competitive and diversification strategies; growth, profits and productivity; legal issues; human resources and talent/workforce development; marketing and sales; leadership development; commodities hedging; securing and extending credit; buying and selling recyclable materials; insurance and customer service; Logistics, and transportation.

The metals and mining industries are some of the oldest industries that helped to shape global manufacturing and commerce. However, the ever-changing marketing landscape as well as emerging technologies are often moving faster than the industry itself can consume, digest, and implement modern marketing and communication strategies. In this session, dive into traditional and digital means of marketing and communication and learn how companies can build sustainable brands that will not only stand the test of time, but also give them a competitive advantage among their peers.