Adam Weitsman

CEO, Upstate Shredding - Weitsman Recycling

Adam Weitsman is an entrepreneur, philanthropist and influencer with several residences in New York as well as Miami, Florida. As the CEO of Upstate Shredding – Weitsman Recycling, the East Coast’s largest privately held recyced metal processor which he founded in 1997, the company has amassed close to one billion in sales annually with locations throughout New York and Pennsylvania. Adam also has a wide range of investments including five restaurants and a crypto mining company (Viridium LLC) with several locations in New York. He also enjoys giving back, giving millions to charities in the regions he serves and beyond.

All Sessions by Adam Weitsman

Day 6 – April 20 April 20, 2023

2:00 pm - 3:15 pm

Marketing The Unmarketable

Karl F. Dean Ballroom: Level 4

Track: Business Management 🛈Topics may include day-to-day activities and processes of the facility; business planning and finance; competitive and diversification strategies; growth, profits and productivity; legal issues; human resources and talent/workforce development; marketing and sales; leadership development; commodities hedging; securing and extending credit; buying and selling recyclable materials; insurance and customer service; Logistics, and transportation.

The metals and mining industries are some of the oldest industries that helped to shape global manufacturing and commerce. However, the ever-changing marketing landscape as well as emerging technologies are often moving faster than the industry itself can consume, digest, and implement modern marketing and communication strategies. In this session, dive into traditional and digital means of marketing and communication and learn how companies can build sustainable brands that will not only stand the test of time, but also give them a competitive advantage among their peers.